A great way to grow some online awareness of your brand is with Instagram. This is a platform that you grow to love, but if you don't love it you probably won't succeed. Here are a few tips to help you rule Instagram...
1. Post Beautiful Instagram Photos
This is one of the most important parts of Instagram, this can't be stressed enough. Like all social media platforms, you need to post great quality content, it's essential.
Your pictures shouldn't just be about your brand, or your merch, your photos can be anything that your potential followers might be interested in. For example, if you have a kids apparel line, some of your Instagram posts might be about kids toys, playgrounds and sandcastles.
2. Use Hashtags
These are really important in Instagram if you are trying to grow your audience. Find local hashtags too, in Hamilton the #LoveTheTron hashtag is a common one, as it #HamiltonNZ. Once you know where your customers are, drop your beautiful photos (as per the previous point) in front of the local audience, with an aim to pick up a few local followers.
Follow brands that you like, designers that you like, and see what hashtags they use. Find similar hashtags that are being used, these are shown at the top of a hashtag feed in the mobile app...
3. Be Friendly and Have Fun!
Personally, I follow fun people, friendly people. Have fun with Instagram, chat with people, leave comments of appreciation if someone posts something that you love. If you're having fun with it, you'll enjoy yourself and you'll be more consistent, which is also really important.
4. Don't SELL
Instagram is not a platform to sell your products, it's a chance to connect with potential customers, show them that your brand is awesome and build a community of people who actually want to be a part of your brand.
Instagram is such a great platform, I do a bit of travelling and photography, so I spend a lot of time on there. It's a recreation tool, not a business tool, but it can be great for business if you build a loyal following of like minded people.