State of the Nation summary 2024
How Kiwi Businesses Felt Last Year
We asked Dori Apparel customers to share what they were seeing on the ground. Here’s the snapshot: confidence, costs, demand, hiring, and where help is most needed.
Confidence for Growth (12 mo)
NZ Economy Sentiment
Industry Outlook (12 mo)
Customer Demand vs Last Year
Average rating: 2.62 / 5 — demand was softer than the year prior.
Revenue & Profit (Last 6 mo)
Average rating: 2.46 / 5 — tight margins and patchy sales.
Price Moves (Next 12 mo)
Most expect to adjust pricing to cope with costs.
Totals: 21 slightly • 5 significantly • 5 no/decrease • 8 mixed comments
Major Investments (Next Year)
23 no • 9 yes • 7 not sure
Hiring Intentions (6 mo)
16 no • 12 uncertain • 8 yes • 3 not relevant
Finding Skilled Staff
14 more difficult • 13 same • 9 not relevant • 3 easier
Biggest Cost Concerns
Mentions: Wages (11) • Materials (8) • Rent (6) • Utilities (4) • Transport (3)
What would help most right now?
- More customers spending / stronger demand
- Less regulation & clearer guidance
- Inflation easing, tax pressure relief
- Better marketing, networking & investment confidence
Advice from business owners
Help shape the 2025 snapshot
We’re publishing year-on-year stats comparing 2024 vs 2025 — costs, demand, hiring, and outlook. The more voices we have, the sharper the insights for Kiwi businesses. Share what’s changed for you and help build a useful benchmark for everyone.
